![]() ![]() We encourage everyone to use makeup as a form of self-expression and empower you to do so – all at an affordable price point."Īn affordable price point is right! Shop some of our favorite Maybelline New York products below that deliver great results and are easy on the wallet. We’re for all generations and levels of makeup expertise, from the makeup-savvy individual who is always on the hunt for new trends to the minimalist. The brand's mission? "Offering innovative, accessible, and effortless cosmetics for all by providing technologically advanced formulas with on-trend expertise and New York City edge."įeinstein went on to emphasize the importance of empowering the Maybelline community, "At Maybelline, we use our products to help make everyone, everywhere feel ready to take on their world. A century later, Maybelline New York became the number one cosmetic brand globally, available in over 120 countries. ![]() In the 1950s, the first makeup commercials people watched on TV were Maybelline’s."įrom humble beginnings in 1915 to now, it's important to understand the impact and magnitude that Maybelline New York has had on the cosmetics industry. Maybelline Color Tattoo Waterproof Fade Resistant Crease Resistant Blendable Cream Eyeshadow Pots Makeup, Socialite, 0.14 Oz. While there are many countless groundbreaking "firsts" from Maybelline New York, Feinstein notes one of the most memorable moments from the brand hails from the 1940s, "How-to ads featuring stars such as Hedy Lemarr showed women different ways to wear makeup in which, at that time, they’d only seen at the theater. Feinstein notes, "This iconic mascara was an instant hit – and is still one of the brand’s best-selling products to this day, selling one Great Lash tube every 5 seconds!" The most iconic makeup product of all was Maybelline Great Lash Mascara, the green and pink tube inspired by fashion designer Lily Pulitzer. Fast forward to 1971, and mascara became a permanent fixture on everyone's vanity. While the first mascara was created in 1915, it has certainly come a long way since then, and we have Thomas Lyle Williams and Maybelline to thank for it. Other Brands You'll Love: Cover Girl, Physician's Formula, NYX Cosmetics Thomas then went on to invent the very first mascara and came up with the name Maybelline by combining his sister's name and the key ingredient that helped create it: Vaseline. Vous disposez de droits d'accès, de rectification et de suppression des données vous concernant, ainsi que du droit de vous opposer à leur traitement.Most Popular Products: Great Lash Mascara, Instant Age Rewind Concealer, Sky High Mascara, Matte Ink Liquid Lipstickįun Fact: Thomas Lyle Williams wanted to create a product to embellish eyelashes, and would watch his sister, Mabel, mix vaseline and coal dust together to enhance and open up her eyes. Les informations recueillies sur ce formulaire sont enregistrées par L'Oréal S.A pour le compte de sa marque Maybelline New York à des fins de créati"on de compte et, avec votre accord, d'envoi de communications commerciales personnalisées, ainsi qu'à des fins statistiques et analytiques.Įlles sont conservées jusqu'à 3 ans à compter de votre dernière connexion ou dernier contact et, avec votre accord, à des fins de prospection commerciale, pendant 3 ans à compter de votre dernier contact. L'utilisation de ce site est soumise aux Conditions Générales d'Utilisation ![]() Pour en savoir plus sur vos droits, consultez notre Politique de protection des données personnelles Vous pouvez retirer votre consentement à tout moment via le lien de désinscription présent dans notre newsletter. Votre adresse e-mail sera conservée pendant 3 ans à compter de votre dernier contact. ![]()
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